People will control Web 3.0, with a shift away from technology companies gaining from the product (that’s you and me) and toward a movement that uses new technology and the power of blockchain to protect ‘real life’ identification. It will be able to pay for goods and services and make comments while protecting privacy. The way we develop digital services, build client connections, and publish content is set to change.
The call for decentralization has started
The Digital Markets Act started calling out gatekeeper corporations like Google, Apple, and Amazon last week for their approach to personal data monetization and maybe the shady approach to securing customers’ data. Facebook, whose business model is focused on selling targeted advertising based on personal data, was renamed Meta and has shifted its attention to virtual real estate. Many more little acts of decentralization, such as the open-source movement, are taking place, all of which will have consequences on businesses worldwide that need to navigate new waters of opportunity.
A lack of digital skills has top every skills shortage report we’ve heard over the last five years, but the problem is becoming more significant this year as technology moves towards automation, AI, and the Metaverse. According to a PwC report released this week, 85% of UK businesses are currently experiencing a critical digital skills shortage, followed by a shortage of core business skills such as teamwork, leadership, relationship-building, and communication skills, as well as softer skills such as empathy, resilience, and agility. Businesses need T-shaped individuals with deep experience and a broad knowledge base.
What are digital skills for Web 3.0?
You will be in charge of a multi-disciplined team of 10 digital superheroes. We excel at creating content such as videos, blogs, podcasts, security, data structure, SEO, UX, and CMS maintenance… However, with Web 3.0 and the Metaverse on the horizon, we’ll need to hone our digital talents to prepare for the future of marketing. Jeff Bullas, a top online marketing influencer, has detailed four important digital marketing skills marketers need to prepare for Web 3.0 and the Metaverse. They are as follows:
- Semantic Content Marketing – content that is created specifically to the user’s needs
- Advanced UI (UX) – creating frictionless experiences
- Immersive Marketing – creating more engaging and immersive content
- NFT’s aka Non-Fungible Tokens – With players being able to sell their virtual assets, picture being Meta, and having a virtual shop in an exclusive mall with millions of visitors.
According to Forbes, the following are the top Web 3.0 skills that are useful across a business, not simply marketing:
- AI writing assistants
- Blockchain for the creative economy
- Creative commons for the creative economy
- Data democracy for the creative economy
How can I identify the Digital Skills I need?
If you want to build a digital team or figure out what skills your workforce need, the SFIA Framework is an excellent place to start. SFIA is the global standard for digital skills and proficiency, with explicit definitions of digital tasks like acceptance testing, content writing, data visualization, marketing, incident management, and numerical analysis.
If you’re looking for job inspiration, the Government Digital Services has identified the skills needed for Digital, Software Engineering, and Cybersecurity professionals here: Digital, data, and technology (DDaT) positions.
SFIA’s skilled staff is mapping APMG certificates to their framework of abilities and competencies. We hope this makes it easy to locate the credentials that have the digital skills you want. If you want to create XD capacity, for example, our Experience Design (XD) Practitioner Course relates to the following skills: User Experience Design, User Experience Evaluation, and Business Modeling Knowledge.
Certification and Digital Skill
Agile and Change Management are still highly valued skill sets, but we’ve just introduced supplier certifications that reference open-source content. There is also a desire for problem-solving, creative, and communication abilities, all of which will be in high demand as organizations mature digitally.
At APMG, we have a wide range of certifications available, including AI, Agile, Change, Data Analytics, and Lean, to assist you in developing digital abilities. Here’s an overview of some of the certifications that will put you on the right track for preparing for Web 3.0 and the Metaverse.
Improve product and service design
Our Design Thinking (DTMethod) accreditation has just arrived. This well-thought-out methodology, launched in collaboration with Inprogress Design Lab, introduces popular design thinking frameworks such as the Design Council Double Diamond and neatly puts it all together into a unique method to provide organizations with a structured approach to help solve problems, deliver value, and eliminate waste.
Professionals in AgilePM, AgileDS, and AgileBA will be familiar with some of the methods, such as human-centered design (HCD), Minimum Viable Product (MPV), and creating user stories and prototypes, but will find the tools during the exploration stage useful for collaborating with the larger business. The Challenge Tree, for example, which investigates causes and effects, is a useful exercise for understanding stakeholder requirements before starting a prototype.
DTMethod also refers to several agile concepts and promotes organizations to create a culture that fosters innovation, such as risk-taking and removing the fear of failure via exploratory and experimental activities.
This is a strong method for agile organizations looking to foster creativity and problem solving inside their organization using an evidence-based approach. Interviewing and organized brainstorming are two examples of skills you will learn.
Design services, not websites
A good digital service should be like a good restaurant service in that it is frictionless, you don’t notice it, and it predicts what you need before you realize it. Web 3.0 is all about open-source, community-driven, and collaboration, and the Government Digital Services (GDS) provides all of that and more by building a huge bank of resources for you.
GDS has just launched a Design System that is full of useful suggestions as well as components and patterns that you may use on your website. For example, if you need to ask your customers to confirm their email addresses, GDS contains all of the patterns you need to consider, saving you time scratching your head trying to figure out what happens after each scenario, such as assuming customers can access their email account, emails going to a spam account, and countless other situations.
Some logics may help you branch out answers to inquiries, saving you time on the phone or email.
The Agile Digital Services (AgileDS) certification is based on the GOV.UK document, which was created by Government Digital Services (GDS) to assist organizations in developing a consistent approach to planning, delivering, and upgrading their digital services.
Agile Digital Services (AgileDS) was developed by APMG and the Agile Business Consortium to assist organizations in developing a consistent approach to designing, delivering, and upgrading digital services.
Time is a currency of experiences
Web 3.0 is a natural progression from publishing engaging user-generated content such as images, videos, testimonials, and podcasts to immersive experiences enabled by new technologies such as live music concerts steamed into games and, of course, Augmented Reality (it will be huge as soon as they figure out how to stop motion sickness!).
Great immersive experiences allow the user to uncover the tale for himself, but unless their travels are branching, they may end up at a dead end. –
When you combine XD As a practitioner with the DTMethod, you’ll learn how to create online and offline seamless trips.
In addition, the Experience Design (XD) Practitioner Course will teach you how to create content that easily transitions between services and platforms, as well as how to create memories for users that ripen over time and engage your consumers with your business.
XD also teaches you how to connect intent and meaning, comprehend how information is presented on the website, and construct icons, videos, FAQs, buttons, forms, and surveys.
“Those who prepare for the future own it,” Malcolm X said.