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Category: Salesforce

Salesforce will reduce its workforce by 10% after hiring “too many workers” during the pandemic

Posted on January 5, 2023 by Marbenz Antonio

What is Salesforce? Uses, Certifications, and Benefits

Salesforce has announced that it will be laying off approximately 10% of its workforce, affecting over 7,000 employees. In addition, the company will be closing offices in certain markets.

Salesforce CEO Marc Benioff stated in a letter to employees and a filing with the Securities and Exchange Commission that the company is operating in a “challenging” environment, due to customers taking a “more measured approach” in their purchasing decisions.

Similar to other companies that have undergone significant layoffs in the past year, Benioff explained that Salesforce had hired too many people during the pandemic when business was thriving. For context, the company had 79,000 employees in February 2021, which was a 30% increase from the previous year.

“I’ve been thinking a lot about how we came to this moment,” Benioff wrote. “As our revenue accelerated through the pandemic, we hired too many people leading into this economic downturn we’re now facing, and I take responsibility for that.”

Benioff stated that those affected by the layoffs in the U.S. will receive a minimum of almost five months’ worth of pay, along with health insurance and “other benefits to help with their transition.” Outside the U.S., Benioff said workers can expect a “similar level of support.”

Tough times

This news follows the acquisition of a stake in Salesforce by activist investor Starboard Value a few months ago. At the time, it was believed that Starboard was seeking cost-cutting measures as part of its investment. In early November, Salesforce announced initial layoffs impacting hundreds of employees. Co-CEO and co-chair Bret Taylor subsequently announced his departure from the company.

As Salesforce begins the new year, there has been no sign of the economic difficulties easing. Today’s news from Salesforce follows a series of major layoffs last year, including Facebook parent Meta cutting 13% of its workforce and Stripe reducing its workforce by 14%. There are reports that Tesla is preparing for another round of layoffs in the first quarter of 2023, and Amazon recently secured an $8 billion loan to help mitigate the effects of the “uncertain macroeconomic environment.”

 


Here at CourseMonster, we know how hard it may be to find the right time and funds for training. We provide effective training programs that enable you to select the training option that best meets the demands of your company.

For more information, please get in touch with one of our course advisers today or contact us at training@coursemonster.com

Posted in SalesforceTagged Sales ForceLeave a Comment on Salesforce will reduce its workforce by 10% after hiring “too many workers” during the pandemic

The value of Salesforce may be unlocked by companies using these 4 trends

Posted on September 28, 2022 by Marbenz Antonio

Salesforce Experience Cloud Blog | Advanced Communities

Organizations all around the world have had to speed up their technology investments in order to function amid severe market changes over the past several years. Businesses that were already well-versed in digital and cloud technology overcame challenges more successfully than their competitors. The question of whether to invest in these platforms is no longer relevant; rather, what matters is how to strategically utilize those investments to maximize business value.

One of the platforms driving the transformation required is Salesforce. Through a comprehensive strategy for business transformation, today’s leading organizations are leveraging the value of Salesforce and developing important business systems that are adaptable enough to thrive in the face of challenges and uncertainty. These businesses will way to get the best and produce consistent wins that accelerate progress.

The State of Salesforce report focuses on how businesses can leverage Salesforce to achieve the next wave of value. We analyze and share insights about how business executives around the world see Salesforce and how it helps concept that refers to ongoing change.

The report observed four trends, which are summarized here. These trends emphasize the importance of using Salesforce throughout your entire organization rather than only in specific departments or business units.

Trend no.1: Use cross-cloud solutions to unlock value

Utilizing the cross-cloud capabilities offered by Salesforce to enhance digital operations will bring about the next wave of corporate value. To achieve outcomes like profitability, increased productivity, streamlined processes, and employee retention, leading businesses are pursuing operational excellence. With Salesforce, they have access to sophisticated workflows, international partner networks, and tools that give both customers and employees a 360-degree experience.

For significant cross-cloud benefits, businesses must utilize the full capabilities of the Salesforce platform and product line. Automation, integration, and collaboration will help you get outcomes that will cut expenses, boost productivity, and strengthen user relationships.

Companies that embrace cross-cloud solutions come out ahead. More than 75% of organizations say Salesforce increases their business productivity, employee satisfaction, and customer satisfaction. — The State of Salesforce Survey, 2022

Trend no.2: Becoming a trusted enterprise will unlock benefits

The era of the reliable company has arrived. Whether as customers, partners, or workers, people want to interact with companies they can trust. Using digital technology in ways that maintain stated principles about ethics, transparency, security, privacy, and safety is the key to developing a trusted organization. Salesforce is being used by top businesses to build responsive, reliable, and intelligent platforms that protect users’ security and responsibly use AI.

It takes coordinated effort and technology and business culture alignment to build a trustworthy enterprise. You can easily clean up and protect user data and create reliable AI that promotes engagement and growth for your company using Salesforce and its larger ecosystem as the lynchpin between your values and operations.

Becoming a modern, trusted enterprise means embracing AI, but taking care to do so ethically. 60% of executives cite customer and employee trust concerns as a top blocker to using AI, while 57% cite issues around transparency and the ethical use of data. — The State of Salesforce Survey, 2022

Trend no.3: Smarter innovation will unlock value

Leading businesses are developing technologies and systems that can respond to the quick changes in the market. A creative attitude that is prepared to support new visions and modern means to make them a reality is necessary in today’s business world. The companies that are modernizing most successfully are utilizing “configuration not code,” as Salesforce puts it, and embracing the Salesforce ecosystem’s ongoing evolution to develop endlessly.

Your company will always have access to the newest features and functionalities thanks to the core Salesforce platform and its numerous new releases. Your leadership will successfully orchestrate and carry out enterprise-wide transformation when it is in line with innovation-based goals.

Innovating smarter means finding the right partners to help you get the most out of Salesforce: 83% of customers work with an external partner to manage Salesforce, leveraging their insight and expertise to support ongoing innovation and take advantage of new features. — The State of Salesforce Survey, 2022

Trend no.4: Make sustainability a catalyst for transformation

Sustainability has become a strategic business necessity due to environmental effects and disruptions to the global economy, and IBM and Salesforce are leading significant environmental change. Both groups provide solutions for corporate executives to use eco-friendly methods and technology that advance everyone. Progress is possible.

Data-driven environmentalism is rapidly gaining ground, and company executives must now take into account not only their internal operations but also the broad effects of their goods and services. When fundamental values are woven into the very foundation of your business, you may reach genuinely revolutionary sustainability goals with the support of data-driven transparency and insights. Companies must concentrate on their data, culture, and leadership to start this journey and build a scalable and measurable approach. Platforms like Salesforce offer the technology required to alter the entire corporation and incorporate all facets of sustainability into essential business activities.

Turning sustainability ambition into action is essential for businesses moving forward. 90% of companies cite long-term sustainability as one of the most important challenges facing their organization over the next 18 months.

 


Here at CourseMonster, we know how hard it may be to find the right time and funds for training. We provide effective training programs that enable you to select the training option that best meets the demands of your company.

For more information, please get in touch with one of our course advisers today or contact us at training@coursemonster.com

Posted in IBM, SalesforceTagged IBM, IBM Cloud Services, IBM Training, Sales ForceLeave a Comment on The value of Salesforce may be unlocked by companies using these 4 trends

Is it Worth It to Get a Salesforce Certification?

Posted on March 10, 2022July 26, 2022 by Marbenz Antonio

What is Salesforce? A quick glimpse

Salesforce is used by over 150,000 firms, including Fortune 500 corporations, to simplify their operations. To name a few, there are Adidas, T-Mobile, IBM, RBC, PayPal, and Herman Miller.

For example, Mercedes-Benz has partnered with Salesforce to provide highly tailored consumer experiences. Simply by installing Salesforce Customer 360, the German automaker saw a 160 percent improvement in email click-through rates each year.

ENGIE, on the other hand, utilizes Salesforce to connect its global teams and expand client connections while lowering its carbon impact.

With a market share of 19.8%, Salesforce has been the top provider of customer relationship management (CRM) services for the past seven years. Its nearest competitor, Adobe, has a market share of only 5.3 percent. Salesforce is distinguished by its broad variety of CRM solutions geared at both small and large organizations.

Why? First and foremost, the platform is simple to use and configure. Second, it is built on a secure cloud infrastructure that allows you to access and recover data at any time from any location. Third, it has some of the most sophisticated reporting and automation capabilities available.

Salesforce may be used by businesses of all kinds and sizes to:

  • Recognize and anticipate customer behavior
  • Customers should be contacted at every stage of their journey.
  • Make decisions based on data.
  • Utilize client information to create highly tailored experiences.
  • Time-consuming procedures and workflows can be automated.
  • Recognize and follow up on sales possibilities.
  • Create your applications or modify existing ones.
  • Streamline cross-team and cross-departmental collaboration.

Salesforce also provides personalized solutions for companies in the finance, industrial, retail, and healthcare sectors. It may also be used in conjunction with other applications like Slack, Zendesk, SAP Business Suite, and others, allowing businesses to access and manage their data from a single spot.

Why should you choose a job with Salesforce?

In today’s digital economy, most businesses are looking for methods to improve their processes and data management, in which Salesforce excels.

Salesforce has a large customer base as the world’s most popular CRM solution. Salesforce can help you develop a career in almost any field if you have a thorough grasp of the technology.

Simply put, the demand for Salesforce experts now outnumbers the supply. As a result, the Salesforce ecosystem is a market based on candidates.

This is fantastic news for job hunters, as those who have a thorough understanding of the platform may earn fantastic incomes as well as other benefits!

Furthermore, Salesforce employees may learn the skills they’ll need to move into other jobs while still on the job.

If you’re a digital marketer, for example, you may enroll in a Salesforce certification program to work as a Marketing Cloud Developer or Salesforce Consultant.

You can earn more certificates and specialize in other areas as you acquire expertise. Not only would this boost your income potential, but it would also open doors to other employment opportunities.

Salesforce certifications might help you grow your services and even charge greater fees if you’re self-employed.

Is it worth getting Salesforce certifications?

If you’ve worked with Salesforce software before, you might be asking if you need a certificate to establish your value. Likewise, if you’re new to Salesforce, you might be wondering if the time and effort you put into training will pay off in the long term.

More than 78,000 Salesforce workers were polled in the latest Mason Frank Salary Survey. Seventy-five percent of all respondents have at least one certification. However, 43% of certified responders received a wage raise as a result of their certification. In the same poll, freelancers were asked if certification offered them a competitive edge, and 83% replied yes. Salesforce specialists aren’t the only ones who gain. Full-time employees with their first Salesforce certification reported a 25% boost in yearly compensation.

Benefits were seen not just in terms of pay expectations, but also in terms of skill sets. After acquiring their credentials, over half of the respondents indicated they gained new skills and industry knowledge. Others stated that their job performance and efficiency had increased, as well as their production and confidence. Overall, 64% of respondents said that getting Salesforce credentials helped them advance in their employment.

While certifications are important, obtaining hands-on experience is key if you want to stand out in the job market and establish a successful Salesforce career. Because of the high demand for Salesforce specialists, you won’t have to pay to become certified or apply for jobs that match your talents for months.

We specialize in locating and cross-training motivated professionals while also getting a job placement at Revolt. As a result, you may earn money while learning new abilities and using them on the job! We’ll provide you with all of the assistance and support you need to pass your Salesforce certification exam.

Salesforce Administrator

What does the function of a Salesforce Administrator require?

As a Salesforce Administrator, you’d be the go-to person for bridging the gap between IT experts and business users. Working with key stakeholders to develop requirements and then customizing Salesforce to meet those needs would be your job. It’s a job with a wide range of responsibilities, including teaching other users, sharing best practices, and completing administrative chores like providing client reports and dashboards. And technical expertise isn’t required to follow this professional path.

What are the Salesforce Administrator’s salary expectations?

In the United States, a junior function can pay between $87,500 and $107,200, while a senior role can pay up to $137,500.

In the United Kingdom, a mid-senior position pays between £47,300 and £58,500.

A similar job would pay between $110,000 and $130,000 in Australia.

Which Salesforce certification should I get?

Salesforce Administrators may choose from approximately 40 certifications geared at various levels of experience and job roles. Most programs require some IT/tech experience.

If you’re a recent graduate or seeking to change jobs, you might apply for the Salesforce Administrator certification, which is an entry-level credential. You have five primary certification programs to select from, depending on your present experience:

  • Administrator
  • Advanced Administrator
  • Platform App Builder
  • CPQ Specialist
  • Marketing Cloud Administrator

You can enroll in the Advanced Administrator program once you have acquired the Salesforce Administrator certification. Later on, you can work your way up to Marketing Cloud Administrator, Platform App Builder, and other positions.

Salesforce Developer

What does it need to be a Salesforce Developer?

This position focuses on developing programmed solutions. In general, the top Salesforce Developers like solving problems, can provide numerous solutions to challenges, and have some IT experience. You may be required to build and improve workflows, assess project outcomes, recommend software upgrades, test apps, and more, depending on the position.

Because this is a highly technical position, knowledge of Java, JavaScript, C#, and other programming languages is required.
PHP, Python, C, and C++ are all highly wanted languages. You don’t have to be an expert to learn anything new, though. If you have IT experience and a desire to learn, being a Salesforce Developer might be the appropriate career choice for you.

What can you expect to earn as a Salesforce Developer?

A junior Salesforce Developer in the United States can expect to earn between $96,600 and $121,800 a year. Senior developers can make up to $100,000 per year.
$166,000 or more is a good starting point. If you work for yourself, you might charge anything from $88 to $149 per hour.

In the United Kingdom, a Mid-senior Salesforce Developer may make between £69,100 and £84,900.

This translates to $145,000 to $165,300 in Australia.

Which Salesforce certification should you get?

For prospective Salesforce Developers, there are eight categories of certificates available on the Salesforce certifications list:

  • B2C Commerce Developer
  • Industries CPQ Developer
  • JavaScript Developer I
  • Marketing Cloud Developer
  • OmniStudio Developer
  • Platform App Builder
  • Platform Developer I
  • Platform Developer II

Each certification has its own set of standards and focuses on a different area. After you’ve completed your training, you should be able to create Salesforce apps on a variety of platforms. This will enable you to create customized solutions for a variety of businesses.

Salesforce Consultant

What does the Salesforce Consultant role involve?

Consultants for Salesforce are also in great demand. Their job is to come up with technical solutions to difficult business problems. You’ll map out business processes, identify risks, and create and/or implement solutions as a Salesforce Consultant. The ideal Salesforce Consultant is well-versed in the platform.
cloud computing and marketing automation tools It’s also crucial to have excellent communication and interpersonal skills. The compensation reflects the fact that this is a highly technical position. As a result, be prepared to use cutting-edge technologies like the OmniStudio platform and DataRaptors.

What are the Salesforce Consultant salary expectations?

Junior consultants in the United States earn between $127,700 and $158,000 per year on average. Senior executives can earn up to $174,400 per year. Independent contractors, on the other hand, might charge anything from $103 to $165 per hour, depending on their level of experience.

In the United Kingdom, a Salesforce Consultant with a mid-weight salary may work anywhere.
A price range of £59,800 to £79,300

The compensation range for the same position in Australia is $130,300 to $150,000.

Which Salesforce certification should you get?

For prospective Salesforce Consultants, there are presently 11 alternatives on the Salesforce certifications list:

  • Consultant
  • Nonprofit Cloud Consultant
  • OmniStudio Consultant
  • Pardot Consultant
  • Sales Cloud Consultant
  • Tableau CRM & Einstein Discovery
  • Experience Cloud Consultant
  • Education Cloud Consultant
  • Field Service Consultant
  • Marketing Cloud Consultant
  • Service Cloud Consultant

Most of these certification programs need previous customer-facing experience or a thorough understanding of Salesforce tools.

Which Salesforce certification should I get first?

With so many Salesforce certification programs available, it’s only natural to wonder which one is appropriate for you. The answer to that question is contingent on the sort of Salesforce job you want to pursue and advance in.

The Salesforce Administrator credential, on the other hand, will serve as the foundation for more advanced training courses. It’s also important to consider your professional background. It’s much simpler to become a Marketing Cloud Consultant, for example, if you already know how to use Salesforce tools.

Regardless of your background, you can create your professional path and work your way to the top. If you’re not sure, think about your wage expectations, your abilities, and what you love doing daily. We’ve put up this helpful Salesforce careers guide to assist you in making your decision. Our talent staff, which is spread throughout the globe, is always pleased to talk over your requirements and experience to get you started on the correct Salesforce certification route.

How long do Salesforce certifications last?

To maintain their certification validly and updated, Salesforce certified professionals have been required to complete one maintenance module each year since Spring 2020.

If you presently maintain a Salesforce certification, it’s critical to keep track of when it expires. But don’t worry: Salesforce will notify you when it’s time to finish your maintenance module, and you’ll have plenty of time to prepare.

Your certification will expire if you do not complete your maintenance module by the deadline. It’s also worth mentioning that one certification’s expiration might have an impact on the status of another.

The Salesforce Administrator certification, for example, is frequently used as a requirement for a variety of other, more advanced certifications.

Any certifications supported by this module, such as Advanced Administrator or Sales Cloud Consultant, will immediately expire if your Salesforce Administrator certificate expires. To learn more, visit the Salesforce Trailhead website.

You don’t have to worry about conducting your research to keep current if you’re a CourseMonster graduate. Our Learning and Development team hosts ‘Release Meets’ regularly, where we demonstrate platform updates and discuss how they will affect your daily job. We can also help you with any certificates that need to be renewed.

How to earn your first Salesforce certification?

The Salesforce Administrator certificate is, in our opinion, the greatest Salesforce certification for beginners. You’ll be on the right track once you’ve achieved this qualification. Additional training as an Advanced Administrator, Marketing Cloud Administrator, or CPQ Specialist can lead to a job as a Salesforce Platform App Builder.

Most Salesforce users require an Administrator to keep the platform up to date and working efficiently. Nothing, however, should prevent you from continuing your education and pursuing a new career in Salesforce. As a qualified Administrator, you’ll have the basic abilities you’ll need to advance to whichever position you want.

If you have experience with app development, for example, you may learn how to become a B2C Commerce Developer. The certification curriculum necessitates a thorough understanding of Salesforce customization, which is something that every Administrator is familiar with. You may finish the courses online, allowing you to study at your speed. Except for the Salesforce Architect certification, all programs cost $200 to register and include everything you need to pass the test.

You can retake the test if you don’t pass the first time. You may also locate a mentor or study partner by joining the Trailblazer Community. You can take the exam online once you’ve finished the instruction. The test comprises multiple-choice and open-ended questions and has a time restriction of 90 minutes or longer, depending on the credential you desire. Salesforce qualifications are internationally recognized, so you can utilize them to get a job anywhere.

How to get your first Salesforce job?

Salesforce, regardless of your professional background or job experience, does provide amazing career chances. However, if you want to work at Salesforce, you’ll require training, placement, and certifications.

While many organizations provide Salesforce training, just a handful give the crucial business experience that employers want in new hires.

While Salesforce credentials are a must, experience is still required to fully stand out in the Salesforce job market. Employers want to know how you can use your abilities to help them build their company and provide value to the team.

We provide the best of both worlds at CourseMonster. Our goal is to find, cross-train, and place elite candidates in technology-related positions.

All recruits must complete a 10- to 12-week paid training program taught by our Salesforce experts. Following that, students will take their first several Salesforce certification examinations, which will be entirely financed by us.

Once qualified, our Salesforce experts have the chance to obtain important hands-on experience working with our world-class customer list. FTSE 500 businesses, premium retail brands, and tech behemoths are among our users.

We cover the cost of the training as well as the price of taking your certification exams. While working with clients, you are, of course, given a fair wage.

 


Here at CourseMonster, we know how hard it may be to find the right time and funds for training. We provide effective training programs that enable you to select the training option that best meets the demands of your company.

For more information, please get in touch with one of our course advisers today or contact us at training@coursemonster.com

Posted in SalesforceLeave a Comment on Is it Worth It to Get a Salesforce Certification?

Salesforce: The Advantages and Disadvantages of Using CRM to Run a Successful Business

Posted on March 10, 2022July 26, 2022 by Marbenz Antonio

Salesforce is a software development platform that enables the creation and deployment of bespoke business applications that can be tweaked and customized in a variety of ways. CRM’s design is based on individual company requirements and may be customized for each situation. The deployment of such a smart system simplifies the search for new leads and accelerates the automation of internal sales procedures. The benefits and disadvantages of implementation are sometimes hidden, appear to be subtle, and are difficult to define. Our checklist for making an informed choice on Salesforce deployment demand may be found below.

What are Salesforce CRM’s Advantages?

Customization

There are many report widgets available to examine a company’s performance from various angles. Salesforce allows for fast customization of a wide range of business processes and sectors.

Cloud Solution

Because Salesforce is hosted in the cloud, you can take your business with you wherever you go. As a result, organizations require fewer resources in the office to manage their operations. Each employee may log into the CRM from anywhere in the world and contribute to the company’s overall productivity.

Compatibility

It makes no difference which browser your firm (or your remote employee) uses. Salesforce’s CRM is compatible with all major browsers, including Internet Explorer, Chrome, and Opera. This makes social network functions like Chatter, which may help businesses discover collaboration, incredibly simple to utilize. Users will find it extremely comfortable and easy to understand because it resembles popular social media platforms. The dashboard provides access to features such as news watching, status updates, link sharing, and file uploading.

Quick Start

There is no need to download any program. There are no system requirements as well. Salesforce gives you a once-in-a-lifetime opportunity to operate your business in only a few days. The use of the cloud allows for real-time data access and improves corporate productivity by reducing reaction time.

Super-simple to Manage

At the top of the window is an easily readable navigation bar. Home, Accounts, Contacts, Leads, Opportunities, Campaigns, Forecasts Files, and so on are all divided into different categories. As a consequence, you save money on CRM by reducing the number of employee training sessions.

Business Automation

Salesforce CRM helps you operate your company more efficiently. Sales managers may maintain a close eye on the ‘buy funnel,’ study it in-depth, and alter their sales approach based on the data.

Efficient Management

You can keep track of your employees’ activities. You can quickly combine all of your activities and receive a clear multidimensional image of your progress, the status of planned and accomplished tasks, and share the information with the appropriate workers.

What are some of Salesforce CRM’s Disadvantages?

Expensive Customization

Pricing is also important, especially for small enterprises. If you prefer third-party solutions or wish to customize, keep in mind that there may be extra charges.

Complexity

Small businesses without a dedicated sales or marketing staff may not require a system as extensive and powerful as Salesforce. It might be intimidating for a company that does not require such a tool.

Interface Transformation

It’s no secret that each update or version can significantly change the layout of the dashboard or the arrangement of the tabs. As a result, the administration procedure for users might become a nightmare since certain well-known functionality can become difficult to find.

Complicated Technical Support

In the event of a question, contacting Salesforce’s technical help is quite tough. It might take days to reach out to a responsible party. However, this does not guarantee that your problem will be fixed or that your inquiry will be answered immediately. As a result, many businesses choose to deal with third-party companies that specialize in Salesforce support.

Complex Reporting

When using Salesforce, creating reports may be quite tough. Even simple information reporting might be difficult. To extract the most important data about your performance, you need to be prepared to take a step-by-step approach to learn the available capability.

Conclusion

The following list of Salesforce benefits and drawbacks demonstrates how critical it is to have a thorough understanding of how you want to utilize it. Salesforce features can help businesses enhance their overall performance, generate revenue, and make salespeople’s lives simpler.

However, for small businesses, the powerful platform may be overbearing and become a costly burden.

 


Here at CourseMonster, we know how hard it may be to find the right time and funds for training. We provide effective training programs that enable you to select the training option that best meets the demands of your company.

For more information, please get in touch with one of our course advisers today or contact us at training@coursemonster.com

Posted in SalesforceLeave a Comment on Salesforce: The Advantages and Disadvantages of Using CRM to Run a Successful Business

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