The Differentiator is Data: Unlocking Successful Business Transformation

Posted by Marbenz Antonio on May 9, 2022

Data is the Differentiator: Unlocking Successful Business Transformation | IBM

A hybrid cloud may help businesses shift regardless of their sector.

Humans have long recognized the importance of data in making sound decisions. Paleolithic tribespeople maintained track of their economic activities by drawing markings on sticks and bones 20,000 years ago, and even a seemingly modern concept like “business intelligence” is older than most of us believe. In reality, the word was coined in 1865 to describe a banker called Henry Furnese, whose ability to gather and analyze data is supposed to have provided him a significant competitive advantage.

We now have more data than ever before, and it is rapidly expanding. However, it is not simply the quantity that has risen. The value of data has increased for those who can successfully use it. Consider today’s most successful firms, which employ the most cutting-edge business structures and products. Whatever industry they are disrupting, from retail to transportation to finance, these companies all have one thing in common: a strong understanding of data.

It makes no difference if the data is on a single cloud, numerous clouds, at the edge, or on-premises. Those who are best positioned to succeed at business transformation are modernizing their systems so that they can collect and analyze data from anywhere, successfully separating the signal from the noise to drive ever more value or, as IBM’s Institute for Business Value reports, to create entirely new business models.

Think like an innovator

Data expertise is only one of many factors that go into running a successful firm. It is also necessary to have a mindset that is open to change and encourages innovation.

After all, there’s a lengthy record of firms who were pioneers in their day but fell behind younger, more aggressive competitors. However, this does not mean that only startups and businesses founded in the digital era have a monopoly on innovation.

Despite the fact that the Internet has revolutionized the retail business, most consumers still prefer to buy in person. The character of the in-person encounter has altered. Many of the organizations leading the way are well-established businesses with a thorough awareness of their consumer base and a desire to modernize their tactics and the technology that supports them.

During the pandemic, for example, big retail companies pushed an already-existing trend toward hybrid shopping, making it routine for customers to purchase online and pick up in-store or curbside. This hybrid of virtual and real-world experiences is here to stay. Indeed, according to a recent study from IBM’s Institute for Business Value, 36%t of Gen Z customers want a “hybrid” purchasing experience, the highest percentage of any age group.

Similarly, the banking business has evolved to meet new customer demands for 24/7 access from any device. Customers may now engage with an AI-powered virtual agent online or over the phone, while a powerful mainframe computer analyzes transactions in real-time in the background using AI inferencing.

A smart blend of cloud technologies and on-premises infrastructure drives business transformation at scale, resulting in a seamless end-user experience when done correctly. These experiences are driven by data, and the companies who have updated to fully use data wherever it is situated will triumph in the future.

Hybrid cloud unlocks business transformation

While an innovative attitude is important for a company’s long-term success, without the correct technological plan, outcomes are uncertain. Meanwhile, how can those currently ahead of the curve ensure that they will continue to flourish as data expands exponentially? According to an IBM study, businesses anticipate using at least 10 clouds by 2023.

A hybrid cloud approach is important. This method integrates and unites public, private, and on-premises infrastructure to build a unified, adaptable, and cost-effective IT architecture. Coca-Cola Europe, for example, has partnered with IBM to migrate mission-critical workloads to the cloud, and Coca-Cola Europe will utilize IBM Multicloud Management to integrate and manage its legacy systems as well as private and public clouds from a single dashboard. This will give the company a consolidated picture of its complete IT infrastructure and a single point of control.

The benefits of a hybrid cloud go beyond giving organizations more control over their resources. Development and IT operations teams may save money while improving regulatory compliance and security across all of their clouds.

However, hybrid cloud computing helps businesses evolve by allowing them to uncover new value in their data and upgrade applications more quickly. Shorter product development time contributes to faster innovation and puts new goods into users’ hands faster, as well as faster application delivery closer to the client. In order to develop new goods and services, the hybrid cloud allows for speedier integration and combination with partners or third parties.


Regardless of the sector, a hybrid cloud may help businesses adjust even as the world changes around them.

Of course, successfully adopting this plan does not happen overnight. To get from adoption to deep competence, companies must invest not just in technology but also in the people who will apply it.

Companies who successfully adopt the hybrid cloud to suit today’s business demands, on the other hand, will be best positioned to succeed not just now, but also in the future.

Explore how advanced tools, technology, and processes help leaders to become the new producers of ideas that will enable them to flourish and lead in an accelerated digital environment at IBM’s Think Broadcast 2022. Let’s make something that will transform the world.


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