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Leading change: How industries are collaborating with Microsoft to empower their employees and better serve their consumers in the conditions of uncertainty

Posted by Marbenz Antonio on April 27, 2022

OECD Forum Virtual Event: The New Geography of Work: From home, near home and beyond | The OECD Forum Network

Global events impacted the previous quarter, and they have refocused our attention on how the cloud helps enterprises to manage risk while enabling growth. Building more robust and adaptive supply chains is a hot topic in my talks with customers. Cloud-based solutions are being used by businesses across sectors to assist forecast supplier restrictions and keeping their commitments to customers. Customers have also discussed how the cloud allows businesses to get more done with less, as well as better track, measure, and report progress toward their sustainability goals. They are speeding up their sustainability journey and increasing business value by using AI-based solutions, data sensors, and predictive analytics, among other digital technologies. This extends to what we call the industrial metaverse, where we assist enterprises to use simulations and artificial intelligence to create tangible outcomes. Parallel to this, our clients’ security concerns are growing as companies continue to adapt and evolve through cloud usage. They can develop in multi-cloud settings thanks to digital defenses that use automation to avoid, identify, and contain cyber-risks.

Microsoft has been at the forefront of providing enterprises with the digital tools and services they require to guide their teams through unprecedented times, embracing collaborations to achieve more together. Mastercard today announced the launch of an upgraded identification solution that works in tandem with Microsoft Dynamics 365 Crime Protection to boost online shopping and prevent digital fraud. Kraft Heinz is transforming its operations and creating a more collaborative supply chain to improve experiences for more than 2,500 U.S. customers and millions of consumers with one of its greatest technology investments to date, SAP on Azure, Microsoft AI, and digital twins. The United States uses Azure as its principal cloud provider.

While empowering its increasingly flexible employees, the bank is extending new products to consumers and partners. Westpac has announced a strategic relationship with Microsoft to assist the bank advance its digital and hybrid multi-cloud strategy, which will include the use of Azure AI and data capabilities to respond quickly to client demands. Through the Microsoft Cloud and AI capabilities, Boeing is strengthening its engagement with Microsoft to modernize its technological infrastructure and mission-critical applications, unlock innovation, and further enhance its commitment to sustainable operations. With Azure Cognitive Services, XPENG is rethinking in-vehicle voice experiences. We recently concluded the acquisition of Nuance, which will enable healthcare providers to provide more inexpensive, effective, and accessible care.

Supply chains are being transformed by manufacturing and logistics leaders

Microsoft Cloud is being used by manufacturers to build more robust supply chains

BRF, a Brazilian food manufacturer, is using Azure Machine Learning to keep a close eye on its supply chain, decrease food waste, make food more sustainably, and personalize consumer suggestions. ASOS, a London-based apparel store, is leveraging Azure AI to broaden its product offering and increase demand conversion, customer choice, and stock availability. Keurig Dr. Pepper is redefining the coffee experience for consumers while also simplifying fleet management and maintenance for business partners with Azure IoT Hub and Azure IoT Central.

Siemens Mobility has used Dynamics 365 and Microsoft Teams to improve its CRM and manage complicated sales and support operations among workers, customers, and partners. Tekion is using Azure to modernize the end-to-end automotive retail journey, allowing for smooth customer interactions and maximum operational efficiency. Jansen, a Swiss manufacturer, is utilizing Dynamics 365 to address complicated reporting obligations relating to cross-border supplier and customer interactions in the EU. Meratus, Indonesia’s largest shipping operator, is collaborating with Microsoft 365, Dynamics 365, and Azure to boost internal efficiency and agility.

Across industries, sustainability is a non-negotiable issue

Nueva Pescanova, a Spanish company, has created the world’s first intelligent aquafarm, using Azure AI and IoT to detect sound and better feed the globe. Vestas, a Danish wind turbine manufacturer, is utilizing Azure Machine Learning and High-Performance Computing to manage the “shadow effect” caused by wind turbines slowing down each other. Seven Bank in Japan is collaborating with Microsoft to minimize its carbon emissions using the Microsoft Emissions Impact Dashboard. To assist residents to save energy and minimizing air pollution, Poland’s National Fund for Environmental Protection and Water Management has transferred its public-facing apps and internal SAP systems to Azure. REC Group, a Singapore-based company, has also moved its SAP system to Azure in order to reduce operational expenses, improve productivity, and accelerate expansion. Finally, because software is so important for a greener future, Shell is giving a uniform development platform to over 4,000 engineers through GitHub Enterprise.

5G is being unlocked by telecom carriers and partners

Immersive personal and professional experiences are now possible thanks to 5G

AT&T is combining its 5G network with Azure’s private multi-access edge computing (MEC) to help construct low-latency private wireless networks. We’re teaming with e& (previously Etisalat) to help them accelerate their transition and redefine their customer experiences. We’ve also expanded our partnership with Telefónica to include consumer products, and we’re collaborating with Rogers to bring Operator Connect Mobile to Canada, which will redefine hybrid workplace communications. With Azure private MEC, HARMAN is speeding up smart connectivity innovations, and one of the country’s busiest airports has already seen considerable cost savings thanks to an IoT-enabled cargo process. Lockheed Martin and Microsoft are working together to develop more dependable connectivity for the United States. Systems from the Department of Defense that can operate in the air, land, sea, space, and cyberspace.

Microsoft AI and mixed reality enhance operations and training

Industrial metaverse technologies are causing business executives to rethink their strategies

Newcrest Resources, an Australian mining corporation, is using Microsoft technology to boost operational efficiency by creating a digital twin of its value chain and a high-impact sustainability data model. Renault is using HoloLens 2 and Dynamics 365 Remote Assist to improve technician training, reducing CO2 emissions by 80% by reducing travel. GE Healthcare is providing service engineers hands-on practice servicing sophisticated medical equipment using Microsoft HoloLens 2 and Azure Mixed Reality. HoloLens 2 is being used to teach medical and nursing undergraduates at NUS Yong Loo Lin School of Medicine in Singapore. Ferrovie Dello Stato Italiane, the Italian rail infrastructure management, is using Azure AI and mixed reality technologies to assess and inspect rail construction projects both on-site and remotely.

Organizations are differentiating through end-to-end security

COFCO International, a Swiss agriculture supply chain firm, uses Microsoft Defender for IoT and Microsoft Sentinel to safeguard its industrial environment. Heineken is partnering with Microsoft to address its security and agility requirements while also “brewing a better world” that is waste-free, carbon-neutral, and water-positive. Our technology has helped the Government of Alberta in Canada halt at least 1,000 cyberattacks. The Royal Melbourne Institute of Technology is using Azure Active Directory to protect a university-to-student link. Martin & Zerfoss is using Microsoft Defender for Business to help small firms afford enterprise-level protection. QNET, an e-commerce business, has moved to Azure and implemented an end-to-end security approach to increase productivity, transparency, and return on IT investments.

Digital technologies transform virtual and classroom learning

Hybrid learning is here to stay

SOS Children’s Villages, founded in Austria, helps children in over 130 countries and uses Azure Cognitive Services to provide multilingual child care training to parents and caregivers. The Sinjai Regional Office of Education in Indonesia is leveraging Microsoft 365 and Teams to improve the way students study together in hybrid classrooms. The University of Bath is using Azure HPC + AI to help its researchers handle large amounts of data more quickly. The Instituto Tecnológico de Monterrey in Mexico has a virtual assistant created using the Azure Bot Framework that helps professors, students, and employees. More than 1,100 schools in Northern Ireland will receive 20,000 new Microsoft Surface Pro 7+ tablets from the Education Authority. The Tolleson Union High School District is using Surface computers to help create the next generation of leaders, while the Space Plants Lab at the University of Florida is using a Microsoft Surface Pro 7 to push the limits of botany in space.

Customers continue to innovate in amazing ways despite the current obstacles. They are actively minimizing risks with the help of the Microsoft Cloud in order to better serve their own consumers and achieve their long-term growth and market share goals. We take great satisfaction in co-innovating solutions that enable their businesses to reach their full potential as their most trusted technology partner, and we look forward to our ongoing partnership in the future.

 


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