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Intellectual Property Metaverse

Posted by Marbenz Antonio on May 24, 2022

Live, Work and Play in a Legal Metaverse: Preparing for a New Online Existence

The word “intellectual property” is a wide one. In general, it is believed to refer to mental creations. Of course, this includes significant media, where the material — such as written or spoken word, movies, characters, music, images, streaming media, and more — is the exclusive product of the owner, individual, or individuals who developed the content. Owners have the right to do whatever they want with their content (within limits), even monetize it. Anyone or anything that monetizes content without the owner’s express written authorization is considered to be infringing on intellectual property law. As a result, infractions may result in significant economic consequences.

Of course, the meaning and use of intellectual property have changed significantly in today’s internet and its expansion, developments in blockchain technology, and all new types of media. The current intellectual property law problem is also quickly expanding in the Metaverse and how it is popularly understood.

Simply stated, the Metaverse is an expanding collection of new technology-driven digital experiences that occur through features provided by new cloud computing models, the internet, and network connection. It’s thought to be some kind of virtual reality with several digital components. Individuals will be able to have meetings, study, play games, socialize, and more.

Of course, while the Metaverse is still in its early days, there is little doubt that it will enable individuals to establish their social places. It will almost definitely allow anyone to create or use content that is protected by intellectual property law. As you might think, the Metaverse presents a wide range of potential issues to content producers and owners when it comes to tracking their Intellectual Property. These issues have far consequences for media organizations and the future of content creation in general.

How You Can Protect Intellectual Property in a Digital Age

While the Metaverse may be the next frontier of experience and technology, there is good news for those with content-based business models: this has been done before. Intellectual property can and is protected, even in the digital world, where digital asset theft occurs with increasing frequency.

The following are some basic intellectual property protection strategies:

  1. Copywriting for sensitive or crucial materials
  2. Using suitable contract terms to ensure that there is no issue over content ownership.
  3. AI technology is being used to detect breaches and theft of digital intellectual property.
  4. Increasing staff resources to discover and enforce IP law.

There is even more positive news coming as a result of the adoption of blockchain. The blockchain is sometimes misunderstood as being just concerned with cryptocurrency. The blockchain may be used in combination with smart contracts. Smart contracts enable the exchange and tracking of digital property (such as NFTs). They ensure that there is never any doubt about who owns what and that commerce is promoted when digital assets are exchanged under specified and suitable conditions.

Blockchain and smart contracts are expected to grow into incredibly useful and necessary technologies for intellectual property protection. The essential qualities of blockchain are completely consistent with what is necessary for IP protection. It simply cannot be changed as a distributed system without the approval of both parties. It is nearly hard to hack the blockchain. By design, the blockchain may be used to ensure that there are no doubts about intellectual property ownership or rights.

Intellectual Property and The Metaverse

The United States approved the Digital Millennium Copyright Act in 1998, which was a major update to copyright law that has proven to be a fundamental instrument for securing intellectual property in a digital context. It allows internet businesses to send DMCA “take-down” notices. These notifications serve as an enforcement tool when one individual is suspected of breaching another’s intellectual property rights. As such, they are an almost significant tool for protecting the assets of another person or business.

Many doubts remain regarding the Metaverse, but one thing is clear: because it is a digital world, anything used, created, or copied in the Metaverse should be protected by the DMCA. Enforcement will certainly be difficult, and a flood of new problems will undoubtedly surface. Individuals who produce intellectual property for or in the Metaverse, on the other hand, should have their assets protected, at least in principle, but how can you protect it if you can’t find or experience it?

The Role of Artificial Intelligence 

Artificial intelligence has long been used by media companies and other businesses such as Google, Netflix, Microsoft, Amazon, and IBM. AI can help in the administration of intellectual property law by identifying possible breaches. Today, it is apparent that corporations have whole business models dedicated to such technologies and skills.

However, a key question remains: How can AI be used to enforce intellectual property protection in the Metaverse? How can it be used in connection with blockchain?

AI has been employed by companies such as IBM for anything from customer service to enhanced cloud and network management and cybersecurity. However, AI can be trained to detect intellectual property breaches. An AI algorithm, for example, may be programmed to look for unauthorized usage of video, images, or other digital assets. When assets are discovered, legal notifications can be issued to the proper people, demanding that the assets be removed. The same AI may then be used to assess what type of monetization the property violation has participated in, allowing the content creator to be notified and empowered to take action or get compensation.

All of this begs the question: Is your content protected in the Metaverse? How do you keep track of your content? How will you secure your innovations and business concepts, and what legal protections will be in place? As the Metaverse is being developed, many of these questions remain unresolved. However, there is good news: the intellectual property has persisted even as business models have transformed in a digital economy. It is fair to assume that the same protections that have allowed intellectual property law to thrive – including the employment of AI – will continue to exist in the Metaverse.

 


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