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Economics of Behavior

Posted by Marbenz Antonio on September 15, 2022

Behavioral Economics applied to the design and evaluation of public policies

How it helps in the understanding of human partiality in program and project business case choices analysis and decision making?

Economics of Behavior

The study of behavioral economics analyzes how social and individual cognitive and emotional biases might affect judgment. Understanding neuroscience and the brain’s tendency for fast and slow thinking (also known as the dual process theory), cognitive framing, prospect theory (also known as loss aversion), mental accounting, and anchoring can be used to investigate these biases.

The purpose of this research is to show how behavioral economics can shed light on the analysis of program and project business case possibilities and the decisions that sponsors and commissioning organizations make as a result.

By understanding behavioral economics, we may reduce the psychological bias that might prohibit us from making the best investment choice for the ongoing support of both initiatives and programs. The good news is that these psychological snares may be avoided by anyone using easy strategies learned by increasing awareness and knowledge.

 


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