04.26.2024
Your Complete Guide To Scaled Agile Framework Certification
Posted by Marbenz Antonio on November 8, 2022
Citrix usually gets asked as management how to manage the current industry transition because the channel environment is always changing. In answer, they’ve said that it’s about envisioning partner and customer needs, offering solutions that address immediate problems, and also creating and preserving the capacity to evolve with them.
In today’s workplace, employees are increasingly seeking consistent, secure access and user experience (UX), whether they are working in the office, at home, or anywhere else. This is what they refer to as an “elastic work” setting. According to research from our Work Rebalanced report, 65% of companies claim that employees now want more flexibility than they can provide from a marketing perspective.
How then, as a partner, can you assist your customers in creating this elastic strategy that offers their workers the UX they desire without compromising important factors like security?
Let’s analyze the value of flexibility for the employee experience and the part that partners, in this opinion, have in it.
According to our research, technology has changed from being a source of employee irritation to one of empowerment. To support employee experience, workplace technology has undergone accelerated innovation, and the speed of work flexibility doesn’t seem to be slowing down.
Even just a few years ago, the manner that the workforce used technology was very different from how it is today. The ability to support a flexible work environment is no longer just a preference among employees; it is also an expectation, which may have an impact on talent retention. Many organizations are currently looking for the best course of action, with 63% of business leaders acknowledging that flexibility has evolved into a crucial factor in the job market. These strategies must prioritize flexibility and user experience while also analyzing how to improve security in light of the current threat environment.
In the workplace of today, there is no handbook on how organizations may guide their enterprises to success, but one thing they continue to observe is that employee empowerment is the most important experience. How to recognize your value in the current environment is a topic of ongoing discussion between partnerships. Simply said, it involves offering answers to challenges that affect businesses. Organizations are not looking for the next hot new technology, but rather partners with answers to their high-value challenges.
Business leaders are focusing on ways that technology may provide a more flexible experience at every stage of the process because they are aware that employees want to feel empowered and that flexibility is a major component. As a result, “flexibility-as-a-service” business models are becoming more popular, giving new significance to operational and technological flexibility and highlighting how important it is to work with the right partner. Because they specialize in understanding the individual needs of an organization and then simplifying and optimizing complicated goods and services to create an environment that supports desired business goals, channel partners are ideally positioned to deliver this value.
Technology is advancing quickly to keep up with customers’ ever-shifting needs, requiring close cooperation between partners and customers.
Channel partners are shifting away from typical business models that were focused on selling a product or solution in favor of hosting a service for a customer and/or hosting an offering, which is similar to the movement we’re witnessing with traditional office technology. Customers want to pay for what they need in this utility model, not for what was before solutions or computing resources that will be ineffectually or completely unutilized.
Citrix is aware that there is no one size fits all solution and that a customized strategy is essential for success. The most effective channel partners work with businesses to customize solutions to fit their needs so instead of trying to force solutions into pre-existing models.
Channel partners must be able to negotiate unexpected terrain by knowing customer needs and being able to supply the solutions that will help them achieve their intended goals, given how usually the industry is changing.
