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Supply Chains can Help make Sustainability a Successful Business

Posted by Marbenz Antonio on November 16, 2022

Business Reporter - Management - Sustainable supply chains

Along with ongoing supply chain disruptions and the growing pains of pervasive technology, chief supply chain officers (CSCOs) face some challenges. However, when businesses take sustainability into account during the supply chain and procurement processes, it can lead to innovation, business expansion, and cost savings. In terms of profitability, 62% of sustainability trailblazer companies outperform their competitors, according to IBM Institute for Business Value research.

Supply chains can bring about measurable, circular, and sustainable change, as discussed in the most recent thought leadership paper, Building intelligent, resilient, and sustainable supply chains. CSCOs have the chance and responsibility to put strategic sustainability programs that reconsider sourcing methods and business models first. They can maximize asset management, net zero operations, and green operations. They must also take into account the potential effects on human rights of their upstream and downstream value chains. Most importantly, sustainability needs to be operationalized, incorporated into the corporate strategy, and integrated across business and technology goals for CSCOs to successfully create responsible and fair outcomes.

Misconceptions and reality around sustainability initiatives

How much does the business dedicate to sustainability? Fortune 500 corporations are willing to invest USD 22 billion annually in sustainability initiatives in the US alone. But due to these common misconceptions by some decision-makers who believe sustainability measures are important, many businesses are still having difficulty advancing their sustainability goals:

  • are expensive, and quantifying the ROI is challenging.
  • require the replacement of technology and business procedures
  • override current business requirements
  • are easily displaced by changing geopolitical and economic factors

All of these ideas create hesitancy, but they can be eliminated by taking into account:

  • The ability to successfully build a business case for sustainable investments.
  • Business decisions are increasingly being made with sustainability as a primary consideration by stakeholders, customers, employees, shareholders, and others.
  • There is no requirement that sustainability programs replace everything that is currently in place within the organization—and most importantly, inside the supply chain. Utilizing, improving, and upcycling what already exists must be basic design principles.

Net zero roadmaps and corporate social responsibility (CSR) objectives can be operationalized and real change that has a substantial influence on the specific industry can occur in the supply chain. Supply chains have usually prioritized low delivery costs while paying little attention to their social and environmental effects. Thanks to modern technology, people can do better. Investing in sustainable supply chains across all industries now has a clear business case and a clear return on investment. Transformative and innovative sustainability programs that increase the impact on the environment, society, and governance (ESG) require smarter supply chains because they may increase visibility, cut waste, and enable new ways of working. Better supply chains take into account corporate goals, consumer desires, employee engagement, and legal and regulatory needs all at once.

But how can you be certain that these supply networks of the future can support sustainable operations? A crucial initial step is to build a strong data foundation, and there are several other details you must need:

  1. Use technology, data, and reporting to give visibility. A revolution in supply chain visibility is currently taking place. Real-time awareness of how your supply chain affects the environment and real-time monitoring of threats to human and land rights are made possible by the integration of integrated data and smart technologies. Supply chain workers can make well-informed decisions with the use of data and AI, and better decision orchestration can include the ESG effect as an important lever. Building transparency and then trust throughout your supply chain depends on this visibility, which is a fundamental building block.
  2. Prioritize projects based on the quadruple bottom line: people, planet, profit, and purpose through aligning culture and organization. 53% of CSCOs believe that their efforts to transform the supply chain digitally will provide them with the greatest competitive advantage over the next three years. However, these activities will only be effective if organizational culture and processes are in line with the high-level plan. Companies in the 13% group designated as “Transformation Trailblazers”—those that successfully align—achieve revenue growth that is 20% higher than that of their competitors.
  3. Look for incremental gains, too. Initiatives for sustainability should be designed sustainably, making use of the resources you already have in terms of people, processes, and technology. Transformation does not need to entail total replacement; rather, it can be achieved through alternative projects that concentrate on capturing incremental, immediate progress while building something more radical, with long-term impact.

The ultimate ecosystem of interconnectivity between people, processes, and technology is how sustainability should be viewed to be successfully implemented. Therefore, finding sustainable solutions cannot be an afterthought or the job of a team working in isolation. They must have clear accountability for ESG performance measurements and be a shared duty across the organization.

 


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