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Inside Microsoft’s Cloud Strategy for the Enterprise
With a host of industry-specific cloud options for financial services, manufacturing, and non-profits, Microsoft has recently made a greater effort to improve its position in the cloud computing market.
In a video message, Microsoft CEO Satya Nadella said the decision was prompted by the rising need for businesses to create their technological solutions to compete and flourish.
The industry cloud market, according to IDC, is one of the top vertical growth prospects for technology companies. Globally, more than 500 industry clouds have already been developed, and by 2022, the industry cloud market is estimated to generate more than $20 billion in revenue.
What makes cloud solutions in the sector distinct from what is already available to clients in other industries?
The recent introduction of Microsoft’s industrial clouds demonstrates the company’s long-term commitment to industries and investment in enabling digital transformation for customers and partners on their terms and to their requirements.
The Microsoft industry clouds are a collection of new and recently released industry capabilities that were created by combining Microsoft’s cloud services, such as Microsoft 365 and Teams, Azure, Microsoft Power Platform, Dynamics 365, and security solutions, with common industry data models, cross-cloud connectors, workflows, application programming interfaces (APIs), and industry-specific components and standards, with the breadth of Microsoft’s cloud services, such as Microsoft 365 and Teams, Azure, Microsoft Power Platform, Dynamics 365, and security solutions.
These are the goals of Microsoft’s industrial clouds:
- Deliver more value in less time, allowing businesses to quickly adopt new or improve existing solutions that are tailored to their sector.
- Helping organizations take a data-first strategy with a single data model that integrates data while conforming to industry compliance requirements, breaks down the data.
- With productivity workflows and business apps that give the appropriate information at the right time, you can maximize the effectiveness of every employee in your organization.
- Use industry-standard-compliant modular solutions to supplement an organization’s existing investments while also allowing it to expand and change as the company’s needs change.
Connecting experiences with a modular architecture that activates services like curbside pickup or independent services like intelligent suggestions, for example, would be a retail industry-specific capability.
Integrations of electronic health records and platforms, installation services, and healthcare software-as-a-service (SaaS) products are all examples of this in the healthcare industry. There’s also the new Teams Electronic Health Record link, which allows physicians to use their electronic health record system to arrange and launch virtual patient visits or consultations in Teams.
Microsoft’s solution for manufacturing is designed to provide features that meet the industry’s essential operations and requirements. These manufacturing solutions bring together Microsoft’s own and partner’s capabilities, as well as Microsoft’s own and partner’s solutions, to help businesses become more robust by connecting people, assets, workflows, and business processes seamlessly.
What does this mean for consumers in the Asia-Pacific area, particularly those in countries where Microsoft’s cloud services are not available?
The cloud continues to be a cornerstone of our region’s development, and companies are taking steps toward the next generation of cloud. According to GlobalData, the cloud industry in Asia will expand from $133 billion in 2019 to $288 billion in 2024, with a market size of $133 billion in 2019.
The benefits of utilizing the cloud and converting to becoming cloud-first organizations are still being reaped by our regional clients. Among them are Standard Chartered Bank and Myntra, an e-commerce platform that uses Azure to offer new and personalized capabilities for its customers, as well as Standard Chartered Bank, which uses cloud services to boost its capacity to be nimble and inventive.
It’s vital to remember that Microsoft’s industrial clouds aren’t logically or physically separated from other Azure instances. Through trusted and integrated capabilities, Microsoft industrial clouds enhance existing cloud services to give industry-specific value. Customers may transform insights into action by using these capabilities to automate and streamline high-value activities, as well as deep data analysis for both structured and unstructured data.
What are the components of the cloud stack in the industry? How much freedom does Microsoft provide its clients to choose among the various components of the industrial stack?
Customers can adapt the features they demand across all industrial clouds.
For example, in the retail industry, the solution is modular, allowing merchants to add features as needed, such as using Microsoft Dynamics 365 Connected Store to better understand their consumers or other features that can be scaled with other SaaS or platform-as-a-service (PaaS)-based solutions.
Second, Microsoft Cloud for Financial Services is a platform for the financial services industry that is based on a common data model and allows for a robust partner ecosystem to easily add value to the platform by providing additional solutions and addressing the most pressing issues that each industry is currently facing.
What is the go-to-market strategy for industry cloud in APAC?
For the last mile of execution, our industrial clouds will be launched in the same way that our cloud services are and will be expanded through our worldwide partner network.
Microsoft industrial clouds also enable new opportunities for our partners to improve and expand for the final mile of industry execution because of the breadth and depth of the Microsoft partner ecosystem. To create customized solutions for particular consumer demands, partners bring innovation and experience to the table.
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