Endpoint Management: The Secret to Apple’s Enterprise Success

According to a report by Okta, the category with the highest number of customers since August 2020 has been endpoint management and security.

Recent data provides further evidence of the growing trend of Mac adoption in the business world. The Businesses at Work 2023 report by Okta has revealed several notable findings regarding enterprise IT. Of particular interest is the observation that endpoint management and security tools have emerged as the top category of security products in the enterprise domain, with a few vendors experiencing substantial growth largely due to their support for Mac devices.

During the last four years, Jamf Pro witnessed a remarkable 428% growth in its customer base, while Kandji, a smaller vendor, achieved a 172% surge in its customer count in just the past year.

The figures serve to strengthen the notion that the adoption of Mac devices has been occurring for quite some time. Jamf’s substantial expansion over the years supports this view, and the report indicates that enterprises are increasingly welcoming Apple products, consistent with other observations and PC market data.

Endpoint Management: The place to be

“This category is clearly the place to be,” Okta states. “In fact, among the tech sector, endpoint management and security has been the most popular security category by the number of customers since August 2020.”

The report reveals several additional noteworthy trends that reflect the significant changes taking place in the enterprise domain. For instance, cybersecurity training tools have undergone a remarkable 436% customer growth over the past four years as enterprises strive to strengthen their weakest security links, namely their employees.

With hybrid work arrangements gaining traction, business users are starting to realize the considerable advantages of flexible work setups in terms of boosting loyalty and productivity, which ultimately translate into better financial outcomes. As a result, the significance of these trends cannot be overstated.

“There’s no unanimous consensus in the way that the future is going to be, except that it’s going to be hybrid,” Cisco Systems Vice President Jeetu Patel explained recently.

Given the escalating frequency of ransomware attacks and the increasingly sophisticated tactics employed by cybercriminals, cultivating a culture of security awareness among employees is now just as crucial as implementing robust endpoint protection measures, especially in the context of hybrid work environments.

Strengthening the perimeter through individual security measures with Endpoint Management

According to Verizon’s data, an alarming 80% of web breaches in 2022 stemmed from the theft or misuse of credentials. Against this backdrop, the zero-trust security model has transcended mere buzzword status. With the advent of mobile device management (MDM) solutions offered by vendors mentioned in the report and Apple’s own authentication and encryption APIs, the game of cat and mouse between security professionals and cybercriminals rages on, albeit with a more informed user base.

Apple’s latest move to incorporate hardware key support for accessing iPhones, coupled with its upcoming introduction of USB-C cable authentication in its products, underscores the company’s continued focus on enhancing its security protocols.

According to the report, the adoption of security keys and biometrics in the enterprise space surged by 22% in 2022, which further underscores the importance of security in the current landscape. This trend has also prompted Apple to further strengthen its own security measures, as evidenced by its recent embrace of WebAuthn and Passkeys. The company is also making ongoing improvements to the security of its iCloud and App Store offerings, aimed at bolstering consumer-level security.

As Apple’s enterprise ecosystem continues to expand into new realms, the company’s efforts to tighten its security perimeter across its ever-growing fleet of devices suggests that it’s keenly aware of the need to stay ahead of the curve in a market that is gaining momentum. Indeed, the company’s proactive approach to security underscores its commitment to protecting its users’ data and safeguarding against emerging threats.

Conclusion

The recent surge in Mac adoption in the enterprise sector has been accompanied by a corresponding increase in the importance of endpoint management and security. As the business world grapples with the challenges of hybrid work, the need to protect sensitive data and fortify endpoints against emerging threats has become more urgent than ever before. Fortunately, a range of endpoint management solutions, including those offered by vendors like Jamf and Kandji, are helping companies stay ahead of the curve and ensure the security of their networks. With Apple’s continued focus on enhancing its security protocols and expanding its enterprise ecosystem, endpoint management is likely to remain a key factor in the company’s ongoing success in the years to come.

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