As a leader, usually get asked how to handle the present state of the industry transition because the channel partners in environment is always changing. You will respond by saying that it involves anticipating partner and customer needs, developing and maintaining the capacities to advance along with them, and offering solutions that address immediate problems.
In today’s workplace, employees are increasingly seeking consistent, secure access and user experience (UX), whether they are working in the office, at home, or anywhere else. This is what I refer to as an “elastic work” setting. According to research from our Work Rebalanced report, 65% of companies say that employees now want more flexibility than they can provide from a business perspective.
How then, as a partnership, can you assist your customers in creating this elastic strategy that offers their workers the UX they want without sacrificing important factors like security?
According to our research, technology has changed from being a source of employee irritation to one of empowerment. To support employee experience, workplace technology has undergone rapid innovation, and the speed of work flexibility doesn’t seem to be slowing down.
The way that the workforce uses technology today has developed incredibly compared to even a few years ago. The ability to support a flexible work environment is no longer just a preference among employees; it is also an expectation, which may have an impact on talent retention. Many businesses are currently looking for the best course of action, with 63% of business leaders acknowledging that flexibility has evolved into a crucial factor in the job market. These strategies must prioritize flexibility and user experience while also considering ways to strengthen security in light of the current threat environment.
Business leaders are focusing on ways that technology may provide a more flexible experience at every step of the process because they are aware that employees want to feel empowered and that flexibility is a major component. As a result, “flexibility-as-a-service” business models are becoming more popular, giving new significance to operational and technological flexibility and highlighting how important it is to work with the right partner. Because they specialize in understanding the individual needs of an organization and then simplifying and optimizing complicated goods and services to create an environment that supports desired business goals, channel partners are ideally positioned to deliver this value.
Technology is advancing quickly to keep up with customers’ constantly changing needs, needing close collaboration between partners and customers.
Channel partners are shifting away from standard business models that were centered on selling a product or solution in favor of hosting a service for a customer and/or hosting an offering, which is similar to the movement they’re experiencing with traditional office technology. Customers want to pay for what they need in this utility model, not for pre-packaged solutions or computing resources that will be ineffectively or completely unutilized.
They are aware that there is no one size fits all solution and that a customized strategy is essential for success. The most effective channel partners work with businesses to customize solutions to fit their needs rather than trying to force solutions into pre-existing models.
Channel partners must be able to negotiate unexpected terrain by knowing customers ’ demands and being able to supply the solutions that will help them achieve their intended goals, given how quickly the industry is growing.
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