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Certified ScrumMaster: Easy to Hard – Agile Training

Posted by Marbenz Antonio on July 20, 2022

Who Uses A Scrum Approach and Why Should You? - number8

According to Deloitte research, more than three-quarters of business leaders believe that their organizations’ digital capabilities, including those led by certified ScrumMaster have significantly helped them in dealing with the challenges of the Covid-19 pandemic, and nearly two-thirds believe that companies that do not digitize within the next five years will fail to compete.

According to a study conducted by Studio Graphene, digitization is not easy, and in around one-third of situations, organizations have canceled digitally engaged projects, citing a lack of required skills as a major contributing reason. It is important to identify employees who not only understand technology but can also capitalize on its benefits. However, having an agile project team that can collaborate to develop and deliver complicated transformative software even in times of acute flux is important.

As a result, many organizations are implementing Scrum to turn strategy into reality. Teams that use an agile framework are more suited to handle the complexities that software development entails, and as a result, they are more productive and successful. They are also more capable of adopting a continuous improvement mindset that is backed by a desire to self-organize and learn from experience.

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Changing to accept agility and be relevant in the digital era

Responding to digital advances, as well as new market trends and shifting conditions, has become a vital aspect of most organizations’ strategic planning. As the landscape evolves, the question that organizations should be asking is not so much whether they should transform their operating model to embrace Agility, but when, how, and to what extent they should do so.

In an era of rapid change and disruption, businesses look to successful transformations such as Netflix’s, which transitioned from a traditional pay-per-rental strategy to a subscription rental model, and then to their well-known subscription online streaming service. They also cite examples of companies who fought change and remained focused on the past, such as Kodak, and so missed out on opportunities to remain market leaders in their respective industries.

According to KPMG, truly embracing agility can result in a fundamental shift in how organizations function, resulting in a planned change to their entire operating model, which includes everything from structure and governance to capabilities and processes, technology, sourcing, people, and culture, and performance management. Organizations can benefit from Agility by improving customer focus, speed, and adaptability while saving costs and boosting transparency, predictability, and control.

The Agile Expansion

Many organizations have concentrated on the adoption of Agile approaches in recent years, including the deployment of Agile Pilots and the use of Agile at the core of their IT. These projects fall under what we call Agile adoption, which differs from Agile transformation in five critical areas: change speed, timeline, productivity gains, impact on organizational structure, and cultural change. When Agile is implemented, the change and benefits are seen and realized locally, in individual processes or business units, whereas Agile Transformation has a broad impact across the organization.

According to KPMG, we can expect a 220 percent increase in Agile at the Enterprise level by 2022, where Agile will eventually outgrow front-end IT development into business units and become an integrated strategy for delivering business value across the whole value chain.

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Drivers for Agility and Key Challenges in becoming Agile

For most organizations, becoming Agile means faster product delivery that is customized to changing customer needs, improved flexibility, the elimination of silos, and rapid and continuous improvement in customer satisfaction.
The most significant Agile adoption barriers, according to the 15th State of Agile report, have remained largely unchanged for several years and include inconsistencies in processes and practices (46%), cultural clashes (43%), general organizational resistance to change (42%), a lack of skills and experience (42%), a lack of leadership participation (41%), and inadequate management support and sponsorship (40%).

Scrum’s Proponents

Because of the changes that Covid-19 brings to ordinary working patterns, such as the necessity to work and collaborate remotely, you have seen an accelerated increase in Agile adoption. Currently, 94% of experts say their businesses are implementing Agile methodologies. We may argue that Agile has gone mainstream, with Operations (29%), Marketing (17%), Human Resources (16%), and Sales (11%),5 all adopting Agile principles and practices in the last year. Scrum is presently the most widely used Agile framework due to its lightweight, lean, and simple design, with 66%t of organizations reporting Scrum adoption and an additional 15% using a Scrum hybrid.

Certified ScrumMaster principles have generally been associated with IT, but their benefits are so obvious that they are increasingly being applied to other company activities such as research, sales and marketing, and customer service.

Scrum’s five guiding principles of openness, focus, respect, bravery, and commitment contribute significantly to this, making it a very basic, lightweight, lean, easy-to-follow, and intelligible technique.

Certified ScrumMaster is also a practical and very effective approach that can be utilized in a range of corporate activities and sectors. Scrum provides a framework that helps project teams to adapt to change and produce greater value quickly and regularly, whether they are made up of software engineers, product managers, or business analysts.

Teams can respond to new and changing requirements, such as a shift in customer needs, and adapt to new market conditions, which may impact a new strategic direction, by employing an evidence-based framework. In essence, the approach avoids using a restrictive sequential approach to project management that is commonly constrained by technicalities and a prescriptive way of doing things in favor of a more minimal set of working parameters that encourage more flexibility and, ultimately, more successful outcomes.

Key Challenges in Certified ScrumMaster

You find some parallels in stated pain points when identifying the primary challenges in understanding Scrum and successfully managing and seeing through Agile Transformation programs. Several studies and articles place a lack of skills, training, and knowledge, problems with teamwork and collaboration, ineffective organizational structure, culture, and mindset, and poor performance management at the top of their priority lists.

An Agile culture, according to KPMG, necessitates complete openness inside an organization, shared responsibilities and goals, freedom from the fear of failure, and the encouragement of experimentation and expertise sharing. Although establishing an Agile culture is critical to successfully embracing Agility and maximizing ROI, 75% of professionals think their organization does not support an Agile culture.

Looking at the big picture, being Agile necessitates rethinking and recreating one’s approach to creating value and collaborating with others. To benefit from Agility, organizations must build capabilities from the ground up, emphasizing the need of investing in their people through ongoing up-skilling and re-skilling programs that develop and sustain the necessary skills, behaviors, and mentality.

According to KPMG data, less than 15% of organizations believe their workers are ready for the Agile way of working. Such unreadiness remains one of the top three issues that organizations encounter while transitioning to Agile, with Scrum usually serving as the vehicle to shift their way of working.

Mastering Scrum

Despite its simplicity and greater likelihood of success, Scrum is difficult to learn without the correct skills and mindset, assisting any organization in being geared towards its implementation. For example, if a company’s structure does not enable cross-functional teams, has a complicated and multi-layered management hierarchy, or works in silos, it is likely to struggle to integrate the five Scrum culture principles.

Properly trained Scrum experts may assist overcome these organizational barriers and developing an agile mentality, driving change, and guaranteeing the right and purposeful use of Scrum principles and skill deployment. This necessitates a wide range of soft skills, including leadership, facilitation, coaching, teaching and training, listening, and communication.

Proper training allows for the development of such a broad skill set more simply and successfully. This transition will also allow the organization to achieve additional significant benefits, such as:

  1. increased team ownership and collaboration
  2. Delivery time is reduced by 30-40%.
  3. Enhanced risk mitigation
  4. Improved/faster reaction to change/opportunities/threats

What other ways does a Certified ScrumMaster practitioner add value to the organization?

To begin, a certified Scrum professional will be able to make a compelling case for applying scrum’s three pillars – inspection, adaptation, and transparency – to projects, combining proven Scrum techniques like sprint planning, execution, Daily Scrum, review, and retrospective, and product backlog grooming to ensure successful project planning, implementation, and delivery.

Second, they can assist businesses in understanding why it is critical to have layered planning that adapts to a changing environment. Such approaches ensure that initiatives embrace flexibility, avoiding unnecessary and costly setbacks, as well as failure.

Training to become an excellent Certified ScrumMaster

While on-the-job training is valuable, the most effective Scrum leaders seek ongoing certification and training opportunities to improve their skills as Certified ScrumMaster. The ability of a Scrum Master to take ownership and foster collaboration amongst teams, resulting in 30-40% faster delivery on average, is directly related to abilities obtained via specialized training and coaching.

However, speed isn’t everything if corners are cut and standards are lowered. The greatest Scrum Masters have learned best-in-class techniques for managing company risk and threats, as well as capitalizing on possibilities presented by change. They grasp business dynamics and when using Scrum principles through classroom instruction so that they can energize teams to make the right decisions fast and bring projects to a successful end. This experience is crucial for any organization implementing Scrum and can provide a significant competitive advantage.

Learning through practice with the right partner

The case for training and certification is straightforward. However, it is important to acquire the correct kind of training to have a head start, both in terms of professional advancement and effective company outcomes. That is why PeopleCert Scrum provides training that incorporates practical components and real-life scenarios to assist professionals in gaining a thorough understanding of the Scrum process and shifting to an agile mentality.

PeopleCert’s Accredited Training Organization partner network provides training and, in many cases, advice to corporations and organizations starting on transformational projects. As a result, they are an ideal training partner for individual and team learning and growth.


Here at CourseMonster, we know how hard it may be to find the right time and funds for training. We provide effective training programs that enable you to select the training option that best meets the demands of your company.

For more information, please get in touch with one of our course advisers today or contact us at training@coursemonster.com

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